Easterseals is a collection of people who dedicate their lives to human connection and 100% inclusivity. To commemorate its centennial, they didn't deserve a campaign, they deserved a year-long party.

We celebrate how they see the world.

Where most see disability and pain, Easterseals sees achievement, joy, and human connection. And will continue to. We needed as many people as possible to see the world through their eyes. So we kicked off a year-long celebration on one of the most visible stages in the world - the Rose Parade.