New Year, New Me
influencer | DIGITAL | SOCIAL | VIDEo | OOH

To ring in the New Year, TikTok built an AR experience that let users literally push away negative buzzwords. At a time when everyone looks for change, we launched a radically positive movement that played on the smallest and biggest screens in the world.

We combined digital and physical worlds.
Asking everyone to join us in standing up for positivity.
Casting popular TikTok creators and highlighting their unique talents, we spotlighted real self-expression for every screen, then put it where it counts—in Times Square.