Holiday giving is a beautiful thing. But requests for generosity turn into clutter when every brand has their hand out. For TikTok's holiday moment, we broke the convention. Instead of asking for cash, we asked for creativity.

And connected our users to three charities they love.

Celebrities spread the word to their collective 290 million Instagram followers. With Nick Jonas, Halsey, Nina Dobrev, Kourtney Kardashian, Khloé Kardashian, Slim Jxmmi, Swae Lee, Peyton List, Serayah, and Ashley Benson, we raised $2 million for Best Friends Animal Society, DoSomething.Org, and Oceana - driving over 300,000 new app installs in one week.