WEESTERN DIGITAL
Beyond Surveillance
BRAND ACTIVATION | DIGITAL | VIDEO | RETAIL | PRINT | EXPERIENTIAL

Western Digital was sitting on the first-of-its-kind surveillance innovation for business—the only product line on the market to not only capture and record what happens, but store and analyze it with A.I. efficiency. This was our chance to take surveillance beyond current perceptions.

We woke decision makers up to the power of their own data.
It's not about surveillance. It's about what you do with it.
Instead of focusing on features, we drew pictures of the insight, innovation, and ROI hiding in their 1's and 0's. Helping people imagine not just how it works, but why it works, catapulted Western Digital to the cutting edge of the A.I. industry.