Matthew Alvarez
Born and raised in Southern California, Matty is the youngest of six kids—so fighting to make his voice heard is nothing new to him. He ventured into social media because he saw it as the ultimate form of self-expression. He knew there was something powerful about being able to effectively connect with anyone, whether they are half a world away or sitting right next to you.

Matty believes that social media brings out courage, creativity, and strength in both brands and people. Whether he uses social media to question the world or simply capture a moment of beauty—like a beautiful and perfectly crafted In-N-Out burger—Matty has a true passion for his craft. He spends his free time enjoying all that Southern California has to offer, always waiting to take advantage of the next perfect California day.