A copywriter with a branding and editorial background, Janica has worked on a variety of brands in entertainment, tech, beauty, and lifestyle. She's worked on branding Downtown Los Angeles, partnered with Airbnb, scripted commercials for Wheel of Fortune, and managed content for LA Downtowner newspaper. With a diverse portfolio, Janica believes all brands have the power to connect with customers on a deeper level, and that's by owning a distinct personality and tone of voice.
"Crafting words is my weapon, craft beer is my weakness." - Janica de Guzman