Launching the #1 global app in the U.S. is a dream brief come true. When Bytedance bought Musical.ly we had a two-part job: Introduce the #1 global app to the U.S. and merge the beloved Musical.ly platform to a new global community.
This was not only an app launch. It was about celebrating the humanity of raw expression. And the platform that empowers people to own their voice in 15 seconds or less.