Western digital
New vision for surveillance
GLOBAL | b2B | B2C

Western Digital was sitting on the first of its kind surveillance innovation for business—the only product line on the market that not only captures and records what happens, but stores and analyzes it with AI efficiency. This was our chance to take surveillance beyond current perceptions.

We needed to wake decision-makers up to the power of their own data. It's not about surveillance, it's about what you do with it. There's insight, growth, and innovation in those 1's and 0's.

Helping people imagine not just how it works, but why it works, put Western Digital on the cutting edge of the AI industry.

This is seeing

This is understanding